Price changes for Zoodle reports
We are today (16th January 2012) introducing price increases to our Zoodle reports. These increases are the first for 2 years and reflect increases in the royalty we pay for the core data provided in the reports.
Whilst we would wish to keep cost increases to a minimum, we do need to pass on these costs, as well as reflecting the costs of the operation of the Zoodle website.
We have been delighted by the growing appeal and support of the service over the 3 years that the website has been operating. In that time we have served up over 65,000 reports to homeowners and investors providing valuable insight to assist in the homebuying process. Every week we see over 40,000 people use the website to verify information and be better informed as to the situation regarding the specific property they are interested in – a year ago that number was just 25,000 indicating how the appeal of the site keeps growing.
Zoodle is now the most visited website in NZ for property information witnessing more than twice as much audience than the nearest competitor.
These increases in prices have given us a chance to adopt a new approach to pricing. Whilst the conventional wisdom is to price reports with a price point just below a full dollar amount ($24.95, or $4.95, or $9.99) we have decided to streamline our prices and charge a simple round number – easy to see and easy to understand.
You tell us. Thanks
Managing Director – Zoodle
The new pries are as follows: